The Golden Rule vs. The Rule of Gold

So, which group are you in?

Those who follow the “Golden Rule”? OR those who follow the “Rule of Gold”? 

According to Michael Masterson in his excellent book, “Ready, Fire, Aim”… everyone fits into one of these two groups.  

Basically, those in the “Golden Rule” group are “Sharers” with an Abundance Mindset.

They believe wealth is something that can be expanded and shared. So, they give and share knowing there’s more than enough to go around. They also know if they give… it will return to them in one way or another. In other words, you reap what you sow.

Those is the “Rule of Gold” group are “Hoarders” with a Scarcity Mindset.  

They believe wealth is limited and thus must be tightly clutched and hoarded. So, when dealing with others, they scratch, claw and scheme to take and hoard as much as they can. 

Treat your clients, employees and partners as...

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Rising from the red-hot ashes of selling defeat

I remember the first time a prospect said “No”. 

I fought valiantly with my words.  Tried to win them over with fact and figures.  

Problem was…

I did most the gabbing.  

You’d thought I loved the sound of my own voice. Probably did.  

Wonder Wife tells me I have a very soothing voice.  It must be true cause I can’t count the number of times I put her to sleep during a late night chat  

Anywho hee ha…

Back to my brutal defeat.  

I picked myself up, scratched my head wondering what I did wrong.  After a few more knock-downs it started sinking in.  I wasn’t engaging the prospect.  I didn’t ask enough questions.  I was unfamiliar with a “battle-tested” approach that works like a lucky charm.

What’s that approach? 

Consultative selling my friend.  Consultative or “Question-Based” selling.  

If...

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How Looking at Attractive Models Helps You Build a Better Financial Practice

I’m a firm believer of “Modeling”.

No, I don’t mean the modeling done for Sports Illustrated covers… (Or that I did a few times back when I was a young fit buck).

I’m talking about scanning for successful business and marketing examples to borrow from.

While working at RWA, we were always on the lookout for processes and systems we could model to improve.

Take a doctor’s office for example…

There were several client and practice management systems and processes we borrowed.   Systems and processes you may want to consider modeling yourself.

Does it take more work and discipline to find and adopt new business systems?

Sure, at first.  But after they’re in place and you’re used to operating by them… business is better and life is easier.  Plus, the more systemized your business becomes… the more you can automate and scale.

That’s why I’ve made strategic marketing automation...

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The 4-Hour Workday... REALLY?

 

This may seem impossible.  

Yet, many high-achievers work only 3-4 hours per day. 

Peak performers like:

  • Stephen King (Do I really need to say?)
  • Eugene Schwartz (Top Copywriter of his era)
  • Gary Keller (Founder of the largest Real Estate company in US: Keller Williams Realty International)
  • and many others including top athletes, musicians and artists…

In fact, Gary Keller in his phenomenal book “The ONE Thing” recommends blocking off 4 hours a day to devote to your most important work.

How can you get away with working only 4 hours a day? 

The key is to make sure you’re intensely focused on your top priority task in these 4 hours.   During this time you’re only working on what matters most and what will have the greatest impact on your business.  

So this means NO Facebook (except for Facebook marketing), NO email (again… except for Email Marketing), NO reading non-essential stuff,...

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This is helpful entertaining info you can use to get more clients and patients in your business or practice.