The wait is over.
Ready to learn the antidote to keep your affluent prospects from turning into zombies?
The secret sauce that keeps your prospects mentally alert and awake is: STORIES
The brain loves stories. Mental images. Visualizations.
When you use stories and metaphors it lights up your affluent prospects brain.
Stories stimulate and awaken attention. They keep them engaged and tuned in.
All those fancy numbers and stats start to put your prospect’s brain to sleep… and sadly many advisors focus on the data and expect it to win the sale.
Because of this… I’ll be sharing more on the power and use of stories in the weeks to come.
In this video…
I share a little about myself and my plans for helping a small exclusive group of advisors through Marketer’s Club.
Sorry if I seem “long-winded” or a bit repetitive. I did this totally off-the-cuff while walking trails with my doberman.
Josh Ford launched Advisor Marketing Systems in 2005 with help from financial-industry titan Jason Wenk. Ford worked with Wenk in his RIA Retirement Wealth Advisors.
He assisted with seminar marketing campaigns, copywriting projects, client follow-up processes, appointment setting, reporting, product development, filming, web development, and media productions.
While working at Retirement Wealth Advisors the company raised over $100 million in AUM from marketing campaigns they worked on together. These marketing strategies are still being used and have helped accumulate over $2 billion in AUM for advisors.
Pitchmen love to complicate things.
The other day I heard this guy talking
about business and marketing…
I think he was trying to fancy up his overpriced
product or service to make it sound as difficult as possible.
He was droning on and on about all the typical
stuff that makes entrepreneurs “feel” busy and
productive, but don’t actually impact the areas
of business that matter most.
You know… like marketing and sales.
I don’t like it when my brain hurts, so I’m a
mucho fan of keeping things stupid simple.
Unless you enjoy the pain of a hurting brain…
You’ll like it simple and straight too.
Business and marketing can be summed up by a formula
so easy a stoned monkey could understand it.
Ready for the simple secret formula?
Here ya go…
TRAFFIC + CONVERSIONS = $$$
Get traffic. (Appointments, Attendees, etc.)
Convert that traffic....
Been getting good replies from advisors…
Like this one from Arthur:
My biggest challenges are:
1) Growing my practice as a sole advisor
and how to grow and in what capacities.
2) Maintaining a steady flow and
management of prospects.
3) Finding a way to set myself apart from
other advisors out there…through
PR, specialization, etc.
4) Maintaining consistency given my
involvement with other entrepreneurial
Others of you had similar challenges and
questions as Arthur. Most of these can be
summed up by one word:
I sayeth no sir… not surprising at all.
Really marketing is THE biggest challenge
most businesses face.
That’s why I’ve dedicated over a decade to
studying and specializing in marketing and
For those of you saying,
“what the heck is Copywriting?”
Copywriting is using the written word
After a long sabbatical… I’m officially back.
Yes, advisors are still plugged in and building thriving practices using my client attraction and direct-marketing systems.
But my personal involvement has been kept to a minimum.
I’ve had my hand in a few other ventures. Some personal. Some entrepreneurial.
The good news is: I’m back and ready to dive in and help you build your business.
Since I have advisors on my list who are in different phases of growing their practice…
I’d like to know where you’re at and what challenges you’d like help solving.
Here’s what I’d like you to do:
I’ll then do my best to help solve and answer these for you.
That’s it for now. Glad to be back.
Is offline seminar marketing dead? This is a question many advisors are asking with greater frequency.
With the increased use of social media, blogging, and webinars to prospect it’s no wonder advisors are asking this.
In short — No. Offline seminar marketing is not dead.
Offline seminar marketing still works well for attracting and getting appointments with qualified prospects. That is — if it’s done right.
Here are 7 reasons why offline seminar marketing is still an effective client-getting strategy:
Offline seminars give you an opportunity to establish a relationship with your prospects. It allows them to “kick the tires” on you. In other words, to decide if they like and trust you.
The seminar environment lowers your prospect’s defensive barriers. This allows you to communicate and teach your solutions to them with less interference or resistance.
Financial advisor marketing online has become an effective part of marketing your financial practice. The Internet has caused a revolution in the way financial advisor marketing is done in a financial practice.
Gone are the days when business was 90% kitchen table consultations and referrals were all word of mouth. Every day, more and more people are going online in search of a trustworthy and knowledgeable financial advisor.
If you want to put your financial practice in front of these prospective clients, include a strategy for financial advisor marketing online . Effective financial advisor marketing online involves building an online presence, making yourself easy to find, and offering the solutions that people need.
The most important thing you need to consider for your website is how it helps you build an ongoing personal relationship with your clients.
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Top producers from Boston to LA are growing their financial practice and getting rich because they know how to market their practice or RIA Firm with unique and effective financial advisor seminar marketing.
These financial advisors understand that seminar marketing can be the greatest tool for finding wealthy clients and dramatically building their business. And their bank accounts can prove it.
Unfortunately, some financial advisors haven’t learned the basic principles of seminar marketing and are disappointed with their results. Because they can’t identify the real problem, they blame imaginary outside forces they can’t control.
Instead of looking inward at what they can improve to become successful, it’s just easier and more comfortable for them to believe that the market is “saturated” or the room is just filled with “plate lickers” who are only there for free food.
The solution can be found in understanding what causes some...
Do you still run and market your financial practice through cold calling instead of doing successful financial advisor seminar marketing?
I know that you may feel like you are not the best speaker or maybe you feel like the cost to market a seminar is too much for your budget or maybe you just don’t have a successful seminar system that you can implement into your practice.
If any of these above reasons apply to you, let me say that there is always several solutions to every one problem.
If it’s because you are not confident in your ability to speak or to do presentations, then please do not let that keep your from adding seminar marketing to your practice.
I have literally seen financial advisors do seminars that stunk and they still got a good number of appointments following their seminar presentation.
When I heard some of these guys speak I thought, man if this guy can get some appointments and clients from his seminars, then anybody with any amount of ability...
This is helpful entertaining info you can use to get more clients and patients in your business or practice.